A new single-family residence is planned at 1319 South Hollywood Street in the Grays Ferry section of South Philadelphia. A zoning permit issued in February 2025 and a building permit issued in August 2025 call for the construction of a three-story attached single-family house with a roof deck and pilot house. The development is planned on the west side of South Hollywood Street, mid block between Reed Street to the south and Wharton Street to the north, with South 29th and South 30th streets bounding the block. The property is located within Philadelphia’s Central West L&I District.
Modbuilt Inc. is listed as the contractor, while design work is being led by Parallel Architecture Studio LLC. The project owner is Big Rentals Inc. of Philadelphia.
1319 South Hollywood Street Plan via Parallel Architecture Studio LLC
According to the permit filings, the structure will span 1,791 square feet across three floors plus a basement level. Work will be carried out on reinforced concrete foundations, with a sprinkler system installed throughout in accordance with NFPA 13D standards. Construction costs are listed at $175,000, with $104,000 allocated to general construction, $25,000 to excavation, $20,000 to plumbing, $15,000 to mechanical systems, and $11,000 to electrical work.
Architectural documents show a brick-clad three-story structure rising 32 feet to the main roof and 41 feet to the top of the pilot house. The home will include a rear yard measuring 175 square feet, and the roof deck will be set back from the street edge. The plans indicate a straightforward, modern interpretation of a traditional South Philadelphia rowhouse, with vertically aligned windows and a pilot house providing access to the roof deck.
1319 South Hollywood Street Side Elevation via Parallel Architecture Studio LLC
The project adds new housing stock to a residential block situated near neighborhood amenities and community institutions. The site is located near D. Finnegan Playground at 29th and Wharton Streets, and is also within walking distance of Wharton Square Playground to the east.
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“The development is planned on the west side of South Hollywood Street…”
In Philadelphia, even-numbered street addresses are either on the south or west side of the street while odd-numbered addresses (e.g., 1319 S. Hollywood St.) are either north or east. The statue of William Penn atop City Hall faces northeast, which I initially found odd (north and east = odd). Now I know that William is looking in that direction towards Penn Treaty Park along the Delaware Riverfront.