A three-story single-family residence is planned at 1319 South Hollywood Street in Grays Ferry, South Philadelphia. The development is planned on the east side of South Hollywood Street, mid-block between Reed Street to the south and Wharton Street to the north, with South 29th and South 30th streets bounding the block. Designed by Parallel Architecture Studio, the structure will span 1,791 square feet and will feature a roof deck. Permits list Modbuilt Inc. as the contractor.

1319 South Hollywood Street Plan via Parallel Architecture Studio LLC
The property is located within Philadelphia’s Central West L&I District. A zoning permit issued in February 2025 and a building permit issued in August 2025 call for the construction of a three-story attached single-family house with reinforced concrete foundations, a roof deck, and pilot house. Construction costs are listed at $175,000, with $104,000 allocated to general construction, $25,000 to excavation, $20,000 to plumbing, $15,000 to mechanical systems, and $11,000 to electrical work.
Architectural documents show a brick-clad structure rising 32 feet to the main roof and 41 feet to the top of the pilot house. The home will include a rear yard measuring 175 square feet, and the roof deck will be set back from the street edge. The plans indicate a straightforward, modern interpretation of a traditional South Philadelphia rowhouse, with vertically aligned windows and a pilot house providing access to the roof deck.

1319 South Hollywood Street Side Elevation via Parallel Architecture Studio LLC
The project adds new housing stock to a residential block situated near neighborhood amenities and community institutions. The site is located near the D. Finnegan Playground at 29th and Wharton Streets, and is also within walking distance of the Wharton Square Playground to the east.
Correction: The property at 1319 South Hollywood Street is located on the east side of the block, not the west side as previously stated.
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“The development is planned on the west side of South Hollywood Street…”
In Philadelphia, even-numbered street addresses are either on the south or west side of the street while odd-numbered addresses (e.g., 1319 S. Hollywood St.) are either north or east. The statue of William Penn atop City Hall faces northeast, which I initially found odd (north and east = odd). Now I know that William is looking in that direction towards Penn Treaty Park along the Delaware Riverfront.