The Virgin Hotels proposal at 500 South Broad Street in Rittenhouse Square, Center City, has been revamped with a new design. Designed by SITIO Architecture + Urbanism and developed by The Badger Group and Goldenberg Group LLC, the 468-unit development now known as Broad and Lombard will now boast a tower that will stand 542 feet (alternately pictured at 573 feet) and 43 stories tall. The project involves a renovation of the Philadelphia Department of Public Health Building, with work helmed by Voith and MacTavish Architects. The new tower will echo the design of the Public Health Building and will stand tall in the Philadelphia skyline.
Plans for a tower on the site were revealed back in 2019, when minor details and a rendering of the ground floors was unveiled. In late 2021, renderings were shown of one tower on the site along with an accompanying shorter tower to the south. On the top of the taller tower, signage for Virgin Hotels was shown, with an unknown hotel property taking up to the south tower.
However, plans for a Virgin Hotel seem to have been dropped, as a new Civic Design Review document reveals a 542-foot-tall residential tower taking up the current small parking lot. Similar to Arthaus, the exterior will feature thin vertical metal mullions, with a few horizontal rows of metal cladding splitting the metal. The corners of the tower are all curved, implementing inspirations of the Public Health Building. The crown is also curved, and the west side pops out more to the south to allow the core to reach the roof, with the crown itself taking up over one third of the terrace floor on the northeast. There is currently drilling on site for soil testing, so work may start on phase one sometime this year.