A long-extant Starbucks within a three story building at 337 South Broad Street in Washington Square West may soon meet the wrecking ball, and now, firm plans have been revealed for its replacement, in the form of a 28-story and 361-foot tower by Dranoff Properties. The new high-rise is the latest in a string of similarly-scoped developments along the Broad Street corridor, which have been steadily extending the Center City skyline since the 2009 completion of Symphony House.
The extant structure was built in 1945, and will be completely leveled for the new project. In September 2017, the city of Philadelphia gave Dranoff the green light for the replacement building, which will include underground parking, retail space, and condominiums.
With over two years passing since the city approved the project, the garage and Starbucks have now closed, and all tenants have vacated the extant structure. While demolition permits have not been filed yet, permits were filed last year for the construction of the replacement tower. No signs of demolition have yet become evident, but some speculate that Dranoff is currently focusing on the 542-foot Arthaus at 311 South Broad Street.
The final design of the building is unknown to the public, but Dranoff’s Arthaus was also cloaked in mystery during its planning phase. Two designs have been unveiled, but both images are from prior to 2018. One image shows a mostly orange building with rows of window frames that are black, as the crown changes to a slightly darker color to mix all of the colors. The other design shows a stone cladded-tower with many balconies and terraces, as the shape is pushed back by the invisible boundaries of air rights.
An anticipated completion date is unknown, but the tower could be finished by 2025.
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337 S. Broad Street is going to be on the map with this nice design.
I just wish it were taller to be more noticeable on the skyline.
Broad Street needs more skyscrapers.
If you think about the potential here, Broad Street has similar qualities to Park Avenue in Manhattan with City Hall in the middle.
Keep the updates coming! ???