Last December, the 28th place on Philadelphia YIMBY’s December 2020 Development Countdown went to the 303-foot-tall, 22-story tower proposed at 2301 John F. Kennedy Boulevard in Center City West. Since that time, the official website for the mixed-use high-rise, designed by Solomon Cordwell Buenz and developed by the PMC Property Group, was spruced up with new renderings that show off the sleek, curvy structure with even more pizzazz than before, while also introducing minor design alterations.
Even next to classy, glassy neighbors such as the Murano to the southeast and the Riverwalk towers rising to the north, the mostly residential tower proposed at 2301 JFK Boulevard will gleam like a slick luxury hotrod, parked next to the left bank of the Schuylkill River. We are pleased to see that, over the course of the past year, the design has maintained its eye-catching, curvaceous aesthetic. The only changes appear to be the addition of a second row of loggias at the south facade and the removal of rounded balconies set within the groin groove further east.
The proposal makes brilliant use of one of the most challenging sites in the area, wedged between the elevated viaducts of the John F. Kennedy Boulevard to the south and regional rail to the north. The site will bring much-needed pedestrian activity to the forlorn stretch of the elevated boulevard and will provide spatial definition and enclosure to the Schuylkill River Trail, which runs at the lower level in front of the building to the west.