Today Philadelphia YIMBY presents exclusive new massings for the recently revealed residential building at 2300-24 Market Street in Center City West. Designed by Tantillo Architecture and developed by Lubert-Adler, the project, which was revealed over a week ago, will add extra floors to a number of existing structures, further boosting the skyline in an area where a number of projects were revealed over the course of the past year. In total, the building will stand 202 feet tall, or 187 feet tall to the roof, and count 14 stories, including those in the existing buildings. According to the Civic Design Review filing, the structure wills pan 213,268 square feet and will house 222 residential units.
Tantillo Architecture had first submitted designs for the site in 2013 but was not selected. PMC Property Group acquired the site in 2018, though Lubert-Adler is the current developer of the site.
2300-2324 Market Street. Image and models by Thomas Koloski
Center City and 2300-2324 Market Street aerial looking southeast. Image and models by Thomas Koloski
Center City and 2300-2324 Market Street aerial looking northeast. Image and models by Thomas Koloski
Center City West proposals and 2300-2324 Market Street looking southwest. Image and models by Thomas Koloski
The building is located in an area that is ready for an increase in new construction due to ample open space and development-ready properties. Developments at 2301 John F. Kennedy Boulevard, 33 North 22nd Street, 21M, and the already underway 2222 Market Street were revealed over the past year and a half, promising to elevate the skyline between the PECO Building and the Murano condominium. The only major site in the area remaining unbuilt and available for development is the parking lot at 2241 Market Street just to the south of the PECO Penn Substation.
Center City West proposals and 2300-2324 Market Street looking east. Image and models by Thomas Koloski
Center City West proposals and 2300-2324 Market Street looking northeast. Image and models by Thomas Koloski
Center City West proposals and 2300-2324 Market Street looking north. Image and models by Thomas Koloski
21M, 2222 Market Street, and 2300-2324 Market Street. Image and models by Thomas Koloski
2300-2324 Market Street will stand just to the west of 2222 Market Street, which will stand just 116 feet taller once topped out later this year. Looking at the surrounding blocks, 2400 Market Street, 2300-2324 Market Street, 2222 Market Street and 21M will create make a new effect on the skyline that will gradually step up to the taller towers to the east. Though not one of the city’s largest projects, the building will be a pleasant addition for the neighborhood and skyline.
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This reminds me of the time when the Hearst Tower was built on 8th Avenue in Midtown Manhattan.
I was there watching the rise of that tower and recall enjoying breakfast at the nearby McDonald’s.
The Hearst Tower has a unique architectural design, too bad this one is generic.
A missed opportunity.