The 542-foot-tall, 47-story, 108-unit Arthaus condominium at has recently completed construction at 311 South Broad Street on the Avenue of the Arts in Center City, becoming the most recent addition to the Philadelphia skyline. Replacing several prewar buildings and a parking lot, world renowned architects Kohn Pedersen Fox originally designed the tower in a different style and brand nearly a decade ago. With the revival and change of plans, the tower went from a hotel to a condo after Dranoff Properties acquired the property. The project, formerly known as the SLS International Hotel, dominates the skyline to the southeast of the main cluster of Center City skyscrapers.
For years, Philadelphia YIMBY has published in-house-made skyline massings, of old developments and new proposals alike, and today we bring another project to our readers. Recently, images of a new Virgin Hotels development proposal have surfaced, showing two new buildings at 500 South Broad Street in Rittenhouse SquareCenter City. Shown in renderings are a taller tower standing 36 floors and a shorter tower rising 23 stories. The project is being designed by Skidmore Owings and Merrill and developed by The Badger Group, Dranoff Properties, The Goldenberg Group LLC, and Virgin Hotels, which will have their logo displayed on the north tower. In this feature, Philadelphia YIMBY presents our skyline massings of the Virgin Hotel towers.
The South Broad Street skyscraper canyon will possibly be extended in the near future with the two-tower Virgin Hotel development at 500 South Broad Street in Rittenhouse Square, Center City, bringing new skyline mass to an unexpected location. While the buildings’ heights remain unconfirmed, renderings indicate that the taller tower will rise 36 stories high while the shorter tower will stand 23 stories. The project is being developed by The Badger Group, Dranoff Properties, The Goldenberg Group LLC, and of course Virgin Hotels USA. The development was designed by Skidmore Owings and Merril, which has crafted iconic towers such as the Burj Khalifa in Dubai, the Jin Mao Tower in Shanghai, and One World Trade Center in New York City.
In Washington Square West, Arthaus at 311 South Broad Street has become the latest addition to the Philadelphia skyline. The nearly completed tower rises to a height of 542 feet and 47 stories and will feature 108 condominium units, along with ample amenity space and retail. The building, which stand somewhat apart from the main Center City skyline, was designed by Kohn Pedersen Fox, which has also crafted buildings such as the BNY Mellon Center and One Vanderbilt, and developed by Dranoff Properties.
The nighttime Philadelphia skyline is getting brighter as new additions join the existing cluster of towers. In the Washington Square West West neighborhood of Center City, the new condominium skyscraper, Arthaus, rises at 311 South Broad Street, joining the rest of the Center City towers at a height of 542 feet and 47 stories. Designed by Kohn Pedersen Fox (with Arthaus being the firm’s first residential skyscraper in the city) and developed by Dranoff Properties, the tower will feature 108 condominiums along with amenity space that includes a pool and outdoor decks.