Earlier this month, Philadelphia YIMBY published a detailed overview of The Frankford, a six-story, 150-unit mixed-use residential and retail development planned at 1120 Frankford Avenue (alternately 1120-36 Frankford Avenue) in Fishtown, Kensington. Designed by BLT Architects and developed by US Construction, the attractive Neo-Idustrial structure will create 7,166 square feet of ground-level retail and 83,372 square feet of residential space, contributing a significant volume of housing stock and a vibrant retail-fronted streetscape to the neighborhood. However, despite the positive impact the proposal promises to deliver, it arguably suffers from a squat, sprawling massing, which was likely crafted as a response to the neighborhood’s unreasonably low height limit. In this publication, YIMBY shares an alternate project layout of our own, which shows how a less restrictive zoning envelope would allow for a more organic relationship to the street, improved unit layouts, creation of new public space, improved pedestrian circulation,and even preservation of a locally beloved mural.